The answer to Smirnoff Ice: Three Sixty Black Ice, launched in 2003.
Naming Concept: Inspired by the exeptional spelling of New York house numbers we developed the brand Three Sixty.
Launch of Three Sixty Vodka in 2004. Three Sixty is by far the fastest growing vodka brand in Germany. Meanwhile it's ranked at position No. 3 behind Absolut and Smirnoff leaving behind Skyy Vodka, Russian Standard, Grey Goose e.a.
Three Sixty Vodka: Brand Concept & Positioning
Three Sixty 20ml Bottle
Three Sixty Display Off-trade
Three Sixty Premix Range
