effect Energy Drink // Watermelon Splash
effect Energy Drink // Limited Editions 2023
effect Energy Drink // Relaunch 2018
effect Energy Drink // Range 250ml, 330ml, 500ml and 1L
effect Energy Drink PET 1L
effect German Supporters Edition
effect Can 330ml for UAE
effect zero sugar free
effect X Box Edition
effect Black Acai
effect Energy Drink // Limited Editions 2018
effect Energy Drink // Limited Editions 2016
effect Vodka Mix Range
effect BCAA Range
effect Ice Sticks
effect Lemonade Range
effect® energy drink - a success story, designed and established in 2002.
Developed for MBG and available in 57 countries worldwide meanwhile.
We were asked to relaunch the brand in 2017. The basic idea: Leave the key branding elements untouched and simply rotate the logo by 90°.
A dynamic silver-white grid graphic has likewise been added to the background.
Logo size and brand visibility increased by almost 40%. This ensures greater brand impact and significantly increases shelf awareness.
effect German Supporters Edition
effect Shot 65ml
effect Energy Drink PET 330ml
effect Energy Drink // Launch 2002
effect Energy Drink // Concept & Positioning: The scientific approach.

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