
effect Energy Drink • Watermelon Splash

effect Energy Drink • Grape Mint

effect Energy Drink • Strawberry Apricot

effect Energy Drink • Bubble Gum

effect Energy Drink • Coconut Blueberry

effect BCAA Range

effect Energy Drink • Range 250ml, 330ml, 500ml and 1L

effect Energy Drink • Relaunch 2018

effect Energy Drink PET 1L

effect German Supporters Edition

effect Can 330ml for UAE

effect zero sugar free

effect X Box Edition

effect Black Acai

effect Energy Drink • Limited Editions 2018


effect Energy Drink • Limited Editions 2016

effect Lemonade Range


effect Ice Sticks





effect® energy drink - a success story, designed and established in 2002.
Developed for MBG and available in 57 countries worldwide meanwhile.
We were asked to relaunch the brand in 2017. The basic idea: Leave the key branding elements untouched and simply rotate the logo by 90°.
A dynamic silver-white grid graphic has likewise been added to the background.
Logo size and brand visibility increased by almost 40%. This ensures greater brand impact and significantly increases shelf awareness.

effect Vodka Mix Range

effect German Supporters Edition

effect Shot 65ml

effect Energy Drink 330ml, 1L & 200ml

effect Energy Drink: Individual 200ml Bottle Design


effect Energy Drink // Launch 2002

effect Energy Drink // Concept & Positioning: The scientific approach.