
effect Energy Drink // Watermelon Splash

effect Energy Drink // Limited Editions 2023

effect Energy Drink // Relaunch 2018

effect Energy Drink // Range 250ml, 330ml, 500ml and 1L

effect Energy Drink PET 1L

effect German Supporters Edition

effect Can 330ml for UAE

effect zero sugar free

effect X Box Edition

effect Black Acai

effect Energy Drink // Limited Editions 2018

effect Energy Drink // Limited Editions 2016

effect Vodka Mix Range

effect BCAA Range


effect Ice Sticks

effect Lemonade Range






effect® energy drink - a success story, designed and established in 2002.
Developed for MBG and available in 57 countries worldwide meanwhile.
We were asked to relaunch the brand in 2017. The basic idea: Leave the key branding elements untouched and simply rotate the logo by 90°.
A dynamic silver-white grid graphic has likewise been added to the background.
Logo size and brand visibility increased by almost 40%. This ensures greater brand impact and significantly increases shelf awareness.
Developed for MBG and available in 57 countries worldwide meanwhile.
We were asked to relaunch the brand in 2017. The basic idea: Leave the key branding elements untouched and simply rotate the logo by 90°.
A dynamic silver-white grid graphic has likewise been added to the background.
Logo size and brand visibility increased by almost 40%. This ensures greater brand impact and significantly increases shelf awareness.

effect German Supporters Edition

effect Shot 65ml

effect Energy Drink PET 330ml


effect Energy Drink // Launch 2002

effect Energy Drink // Concept & Positioning: The scientific approach.