
effect Energy Drink // Watermelon Splash

effect Energy Drink // Strawberry Apricot

effect Energy Drink // Limited Editions 2024

effect Energy Drink // Relaunch 2018

effect Energy Drink // Range 250ml, 330ml, 500ml and 1L

effect Energy Drink PET 1L

effect German Supporters Edition

effect Can 330ml for UAE

effect zero sugar free

effect X Box Edition

effect Black Acai

effect Energy Drink // Limited Editions 2018

effect Energy Drink // Limited Editions 2016

effect Vodka Mix Rangeeffect BCAA Range

effect BCAA Rangeeffect BCAA Range



effect Lemonade Range






Developed for MBG and available in 57 countries worldwide meanwhile.
We were asked to relaunch the brand in 2017. The basic idea: Leave the key branding elements untouched and simply rotate the logo by 90°.
A dynamic silver-white grid graphic has likewise been added to the background.
Logo size and brand visibility increased by almost 40%. This ensures greater brand impact and significantly increases shelf awareness.

effect German Supporters Edition

effect Shot 65ml

effect Energy Drink 330ml, 1L & 200ml

effect Energy Drink: Individual 200ml Bottle Design


effect Energy Drink // Launch 2002

effect Energy Drink // Concept & Positioning: The scientific approach.