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The answer to Smirnoff Ice: Three Sixty Black Ice, launched in 2003.
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Naming Concept: Inspired by the exeptional spelling of New York house numbers we developed the brand Three Sixty.
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Launch of Three Sixty Vodka in 2004. Three Sixty is by far the fastest growing vodka brand in Germany. Meanwhile it's ranked at position No. 3 behind Absolut and Smirnoff leaving behind Skyy Vodka, Russian Standard, Grey Goose e.a.
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Three Sixty Vodka: Brand Concept & Positioning
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Three Sixty 20ml Bottle
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Three Sixty Display Off-trade
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Three Sixty Premix Range
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