Scavi & Ray

Concept • Positioning • Naming • Brand Design

SCAVI & RAY Vino Bianco • Sogno Fiori

SCAVI & RAY Vino Bianco • Lugana

SCAVI & RAY Vino Rosso • Primitivo

SCAVI & RAY Aperitivo • Hugo • Aperitivo Sprizz • Frizzante Moscato

SCAVI & RAY • Spumante Ice Prestige • Spumante Momento d'Oro

SCAVI & RAY • Non Alc. Sparkling • Prosecco Rose Spumante

SCAVI & RAY • Prosecco Spumante • Spumante Luminoso • Prosecco Valdobbiadene

SCAVI & RAY Vino Bianco 2019 • Pinot Grigio • Lugana • Soave

SCAVI & RAY Vino Rosso 2019 • Montepulciano • Primitivo • Merlot

SCAVI & RAY Crema di Limoncello

SCAVI & RAY Limoncello

SCAVI & RAY Vermouth di Torino

SCAVI & RAY Non Alcoholic

SCAVI & RAY Aperitivo • Sprizzione • Hugo

SCAVI & RAY Spumante • Ice • Prosecco Spumante DOCG

SCAVI & RAY Oro Spumante • 0,75L • 1,5L Magnum • 3L Jeroboam

SCAVI & RAY Piccolo

SCAVI & RAY • Grappa Bianca • Grappa Oro

SCAVI & RAY • Cabernet • Pinot Grigio

SCAVI & RAY Vino • Al Cioccolata • Alla Vaniglia

SCAVI & RAY Vino • Lambrusco • Moscato

SCAVI & RAY Vino Rosso 2018 • Primitivo • Montepulciano • Merlot

SCAVI Gran Cuvee Spumante

SCAVI Premix Range

SCAVI & RAY • Fashion Editions by Marcel Ostertag • Esther Perbandt • George Gina & Lucy

SCAVI & RAY • Fashion Editions by Franco Stork

SCAVI & RAY • Fashion Editions by Franco Stork

SCAVI & RAY Aceto Balsamico

SCAVI & RAY Olive Oil Spray

SCAVI RAY Salesfolder

SCAVI & RAY • Bar • Bristol, UK

SCAVI & RAY • ProWein Fair Duesseldorf

SCAVI & RAY • Fashion Week London • Berlin • Amsterdam

SCAVI & RAY • Prosecco • Rosato

SCAVI & RAY Brand Concept: The overall brand design of SCAVI & RAY resembles established fashion brands. Research shows that the core target group for prosecco is female. The positioning of SCAVI & RAY aims at this market. To attract the target group the design incorporates typical fashion elements such as a fashion tag shaped label, a sleek typography, a reduced black & silver colour code and a specific ratio between brand name and variety.

Photo: Magnus Reed for Esther Perbandt

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