Scavi & Ray

Concept • Positioning • Naming • Brand Design

SCAVI & RAY Sogno Fiori

SCAVI & RAY Vino Bianco Lugana

SCAVI & RAY Vino Rosso Primitivo

SCAVI & RAY Limoncello

SCAVI & RAY Brand Relaunch

SCAVI & RAY Non Alcoholic

SCAVI & RAY Sprizzione & Hugo

SCAVI & RAY Vermouth di Torino

SCAVI & RAY Spumante Ice & Prosecco Spumante DOCG

SCAVI & RAY Oro Spumante 0,75L, 1,5L Magnum & 3L Jeroboam

SCAVI & RAY Piccolo

SCAVI & RAY Grappa

SCAVI & RAY Vino Rosso Montepulciano, Primitivo & Merlot • 2019

SCAVI & RAY Vino Bianco Pinot Grigio, Lugana & Soave • 2019

SCAVI & RAY Cabernet & Pinot Grigio

SCAVI & RAY Al Cioccolata & Alla Vaniglia

SCAVI & RAY Lambrusco & Moscato

SCAVI & RAY Vino Rosso Primitivo, Montepulciano & Merlot • 2018

SCAVI Gran Cuvee Spumante

SCAVI Premix Range

SCAVI & RAY Fashion Editions by Marcel Ostertag, Esther Perbandt and George Gina & Lucy

SCAVI & RAY Fashion Editions by Franco Stork

SCAVI & RAY Aceto Balsamico

SCAVI & RAY Olive Oil Spray

SCAVI RAY Salesfolder

SCAVI & RAY Bar in Bristol, UK

SCAVI & RAY ProWein Fair Duesseldorf

SCAVI & RAY supports Fashion Week London, Berlin & Amsterdam

SCAVI & RAY Prosecco & Rosato

SCAVI & RAY Brand Concept: The overall brand design of SCAVI & RAY resembles established fashion brands. Research shows that the core target group for prosecco is female. The positioning of SCAVI & RAY aims at this market. To attract the target group the design incorporates typical fashion elements such as a fashion tag shaped label, a sleek typography, a reduced black & silver colour code and a specific ratio between brand name and variety.

Photo: Magnus Reed for Esther Perbandt

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